Because it's not only natural results that count
We recover all the positions of a SERPs. The natural results of course, but also all other types of positions.
We retrieve the first 100 natural results for each keyword.
We collect the P0 of your site every day. With the help of our evolution graphs, you can see for each keyword the loss of P0 over time.
We retrieve the first 4 AAPs of each SERP and detect if your site or your competitors are positioned.
We detect if your site is positioned in the Videos block, usually located at the top of the search results.
We retrieve other types of results. You can track your Google Maps/Google My Business listing, your site in the News block and detect sites that advertise on Adwords.